If you were planning to visit the Swiss town of Bergun/Bravuogn but cancelled after the tourism officials put in place a photography ban, here's some good news. Tourists can now take photos in the picturesque town and relive the memories years later.
Swiss tourism officials had earlier put a ban on tourists taking pictures in the region. Why you ask? Well, because the town is just too beautiful. Now, as per a press release, tourists can take pictures in the town but will need to do so with caution.
"We would like to invite everyone to visit Bergün and to capture the uniqueness of the beautiful mountain village. But we still ask to post pictures of Bergün with caution. No one should be unhappy because of the beautiful pictures from Bergün," the press release reads.
The tourism officials had earlier decided to put a ban on photography in the town as they believed that the town is so beautiful that looking at the pictures on other people's Instagram feed could make people upset. Not just that, the images of the quaint town could induce feelings of jealousy or even Fear Of Missing Out (FOMO) among those who haven't visited the place.
"It is scientifically proven that beautiful holiday photos on social media make the viewer unhappy because they cannot be there themselves," said the village tourist office in a statement.
"Bergün/Bravuogn is beautiful. We don't want to make people outside the community unhappy by sharing social media photos of our picturesque landscape, and we cordially invite you to visit Bergün to experience it for yourself," Peter Nicolay, the mayor had said.
The residents of the town were probably just looking out for others and guarding their feelings, but it did not really go down well with tourists, due to which the ban has now been lifted.
Meanwhile, Bergun/Bravuogn is not the first town to ban photography. Tofukuji Temple in Kyoto, Japan, banned photography during the peak season due to safety concerns, reported the Daily Mail. The temple authorities' main concern is said to be tourists, who might fall down while taking selfies.
