Xiaomi is enjoying an unprecedented demand for its newly released Redmi Note 3 and Mi 5 smartphones in India as the open sale for these devices are as popular as the flash sales. The company is making the Redmi Note 3 and Mi 5 smartphones available only once a week on Wednesdays and buyers have a small window to place their orders.
The reason behind the quick sellout is the lack of sufficient units, despite high demand. Xiaomi's Global VP Hugo Barra may have some remedies to overcome the shortage of supply. According to a Gadgets360 report on Saturday, Barra said the Redmi Note 3 and Mi 5 are doing exceptionally well in terms of sales since their launch in India in March.
Xiaomi Redmi Note 3 has proven to be a bang-for-the-buck at Rs. 9,999 for 16GB model and Rs. 11,999 for the 32GB variant and is selling out faster than the Mi 5 flagship, which is priced at Rs. 24,999. Barra said the company is planning to increase the production of its Redmi Note 3 and Mi 5 smartphones in order to balance supply and demand.
Barra said the company is planning to bring more SKUs (stock keeping units) of the Mi 5 smartphone in India. Xiaomi Mi 5 is available only in white option and the company has received immense demand for the black variant. In response to that, Xiaomi might introduce the new colour option for the Mi 5 in India soon. Barra did not have an exact release date for the launch.
As the demand for the handsets rise, Xiaomi will make the Redmi Note 3 and Mi 5 smartphones available in its weekly open sale on May 25. The sale will begin at 2 p.m. on the company's official website. It remains unclear when the production revamp will solve the excessive demand for the two phones in India, but with Barra's confidence it is expected to happen soon.
