Xiaomi Flagship Product Launch Event Live Streaming Information: Where to Watch Device Unveiling

For the last few weeks, Xiaomi has been on an overdrive mode with promotional activities over the upcoming 15 January flagship device launch event.

Last week, Xiaomi CEO Lei Jun hinted that the new product will not disappoint fans.

"I am sure the new flagship product to be released on Jan 15 will be the best New Year's Gift for all Mi fans!," he said.

Again today (14 January), company's cryptic teaser poster from Xiaomi that had the words "See You Tomorrow, NOT5" on it, has left the fans excited and in hope for the Chinese company's announcement regarding both the rumoured Xiaomi Mi5 and Redmi Note 2, on Thursday.

Xiaomi is hosting the flagship product launch event on 15 January at the National Conference Center, Beijing, 2:00 pm CST local time (around 11:30 am IST).

The company, for the first time since its conception, has confirmed to webcast the event, live online. The countdown for the event has already begun.

The event coverage will be streamed live on the company's official webpage (HERE), Xiaomi blog (HERE), Facebook page (HERE) and company's Singapore page (HERE).

[Readers can also follow our live updates on Xiaomi flagship product launch , HERE]

Although Xiaomi is operational in a handful of regions in Asia, the company has gained a lot of attention throughout the world for its feature-rich Mi and Redmi series handsets that sold at dirt-cheap prices.

This unusual business strategy made Xiaomi one of the world's top 5 smartphone makers in just 5 years of its debut into the consumer electronics industry.

With the announcement of live streaming of the event online for the whole world to see, the company is sending out a strong message to its rivals that Xiaomi may soon foray into newer markets and may probably enter the western markets, dominated by technology titans Samsung and Apple Inc.

Set your clocks to watch Xiaomi Flagship Product Launch Event live coverage:

Highlight of Xiaomi Flagship Product Launch on 15 January:

Besides Wednesday's teaser video, the company's 13 January teaser image also had an ambiguous message.

In the official Facebook poster, Xiaomi showed hands holding two invisible handsets with a tag- '_____ is better than one'.

Since then, various theories have been floating across in the internet. One popular theory is that the rumored Redmi Note 2 may make its debut on Thursday and the company may give Mi4 to complete one-year cycle, and then launch Mi5 in the second half of 2015.

Smartphone leader Samsung also follows the same business strategy - releasing one flagship device every six months. It is slated to announce Galaxy S6 smartphone in late February (or early March) and launch Galaxy Note 4 successor phablet later in August/September.

We, in our bid to cover all possible scenarios, have one more report to add. Rumour has it that the Chinese company may also launch the dual-edge display phone, dubbed as Xiaomi Arch.

Some may say it is little farfetched to assume that Xiaomi will launch such an advanced handset, considering that the company is accused of copying Apple iPhone designs on Mi-series smartphone.

But, Xiaomi - in its attempt to shed its bad image in the western markets - might surprise us all by announcing the Arch.

[Read More: Xiaomi Arch Snapshot Leaked: Smartphone Tipped to Boast Dual-Edge Curved Display]

As of now, nothing is set in stone. The company is yet to respond to the speculations. We are left with no choice, but to wait for Xiaomi to officially announce the details in a few hours' time.

Leaked specifications Xiaomi Mi5 and Redmi Note 2: