Uber, the San Francisco-based ride-sharing company which has been making deep inroads into the Indian taxi sector, has unveiled its future, an on-demand delivery service called UberRUSH.

With the launch of UberRUSH, the company is forging ahead with its strategy to disrupt and re-engineer the transportation sector, first in the United States, and then across the globe. The idea is to dominate every segment of the transportation industry.

UberRUSH was unveiled to operate in San Francisco, New York and Chicago. Since last summer, Uber has been experimenting with pilot programmes of the delivery programme,  when it partnered with a handful of New York City-based businesses, including Rent The Runway, Birchbox and Baublebar, according to entrepreneur. com.

UberRUSH will pick up and deliver everything from a meal to an item of clothing to a bouquet of flowers. Deliveries are made by foot, bike messenger and car, depending on the location and delivery, entrepreneur.com reports. The company is especially targeting small businesses and gives them hope that access to more customers is possible without having to own or manage their own delivery fleets.

In a blog post announcing its new service, Uber said "If every local business delivered, we'd all save time and energy. But most simply can't. Day-to-day operations are already complicated and delivery can cause all sorts of logistical headaches."

Uber will vary its pricing city by city. In New York, for instance, a delivery that travels less than 1 mile costs $5.50 and each additional mile is $2.50. In San Francisco, deliveries start at $6 within a mile and each additional mile costs $3, entrepreneur.com reported.

Uber is celebrating its fifth anniversary with the launch of UberRUSH. entrepreneur.com notes that what started out as UberCab in San Francisco has grown into a beast in the transportation world. The company now operates in 300 cities in 58 countries, has more than 1 million drivers working on its platform and is valued at more than $40 billion, with some new estimates reportedly stretching as high north as $50 billion.

Uber's founder and CEO Travis Kalanick has become a billionaire five times over. He is currently worth $5.3 billion.