Indian Super League side Delhi Dynamos became the first Indian football side in history to showcase their own advertisements during a Premier League game.
The match took place on Monday night at the Hawthorns, where West Brom hosted Manchester City in their first Premier League game of the 2015-16 season.
City won the match 3-0, courtesy of a superb brace from midfield general Yaya Toure, and the icing on the cake was decorated by skipper Vincent Kompany, who headed in a cross from David Silva, in the 59th minute of the game.
The match was lapped up in India as well. However, the exciting moment came when the Indian football fans saw advertising boards on the sidelines, featuring a wide array of Delhi Dynamos logos, as well as the side's hashtags.
Twitter went buzzing, and tweets mentioning the ads spread like wildfire.