"Yeh Hai Mohabbatein" slips down to 7th position in TRP ratings. Pictured: "Yeh Hai Mohabbatein" actors Karan Patel (on the left), Divyanka Tripathi Dahiya and Aly Goni (on the right).
"Yeh Hai Mohabbatein" slips down to 7th position in TRP ratings. Pictured: "Yeh Hai Mohabbatein" actors Karan Patel (on the left), Divyanka Tripathi Dahiya and Aly Goni (on the right).Aly Goni/Instagram

Zee TV's "Kumkum Bhagya" has topped the Television Rating Points (TRPs) again in week 33 (Aug.13 to 19) of 2016. According to the data released by Broadcast Audience Research Council India, the television audience measurement agency, Abhi-Pragya's show received 11.29 million viewership and was the most watched TV show in week 33 in urban areas. Abhi's (Shabir Ahluwalia) memory loss and Pragya (Sriti Jha) returning to her old de-glam look seem to have been keeping the audience enthralled.

"Brahmarakshas- Jaag Utha Shaitaan" continues to be the second most-watched show with 10.2 million viewership. The show, which is Ekta Kapoor's third supernatural show after the success of Mouni Roy and Arjun Bijlani-starrer "Naagin" and "Kawach - Kaali Shaktiyon Se," has been impressing the viewers with some nail-biting tracks.

"The Kapil Sharma Show" retained the third spot in week 32 with 8.7 million viewership. Dance reality show "Dance+ 2" jumped to the fourth position, pushing last week's fourth-most watch show "Taarak Mehta Ke Ooltah Chashmah" to the fifth position. "Shakti - Astitva Ke Ehsaas Ki" slipped to the sixth slot, but, the show with its unusual concept continues to keep the viewers glued to their TV sets.

While "Yeh Rishta Kya Kehlata Hai" grabbed the seventh position in week 33, "Yeh Hai Mohabbatein," which used to be one of the top shows, has surprisingly, slipped down to the eighth position.

With the constant drop in its ratings, one can't help but wonder if the lack of romantic moments and screen space between the show's lead pair Raman (Karan Patel) and Ishita (Divyanka Tripathi Dahiya) is affecting the show's ratings. It was reported earlier that fans of "Yeh Hai Mohabbatein" have been expressing disappointment on Twitter over the lack romantic moments between their favourite jodi, Raman and Ishita, and this seems to reflecting on the ratings as well.

As for the channels, Star Plus was once again at the top among the urban areas. It was followed by Colors TV, Zee TV, Sony SAB, Entertainment Television, Life OK and &TV. In the rural areas, Star Utsav, Zee Anmol, Sony Pal, Zee TV, Rishtey and Star Plus were the top scorers.

TRP is a tool to measure viewers' preferred programmes and the popularity of a particular channel based on data collected from a particular geography and demography.

Check the entire TRP report of week 33, here.