This music-tech festival cancelled for first time in 34 years amid Coronavirus outbreak

SXSW or South by Southwest, an annual entertainment, music and technology festival which takes place in Texas, Austin has been officially cancelled due to fears regarding coronavirus outbreak. This is the first time in 34 years that March event will be cancelled.

SXSW was scheduled to kick off next week.

SXSW is said to bring more than 250,000 people to the Austin area annually and $350 million in revenue, Los Angeles Times reported.

What the statement says

The organisers in a tweet shared the statement. The statement read "The City of Austin has cancelled the March dates for SXSW and SXSW EDU. SXSW will faithfully follow the City's directions"

It further said we are devastated to share this news with you. "The show must go on" is in our DNA, and this is the first time in 34 years that the March event will not take place. We are now working through the ramifications of this unprecedented situation.

We are committed to doing our part to help protect our staff, attendees, and fellow Austinites ended the organisers.

Interestingly, before the official cancellation, an online petition at Change.org asking conference organizers to cancel the conference, calling proceeding with plans irresponsible had received more than 40,000 signatures, CNBC said.

Kumail Nanjiani, whose film "The Lovebirds" had been scheduled to screen at the festival, had already announced he would not be attending the event and praised the move as the responsible thing to do.

The tech-focused Facebook, Twitter, and TikTok were among the first companies to exit SXSW, as organizations began instituting measures like restricting non-essential travel to protect employees from potential exposure.

More than 200 cases of COVID-19 have been reported in the US in 18 states, killing 11, according to the US. Centers for Disease Control.