Tata Consultancy Services (TCS), India's largest software services exporter, retained its position as the fourth most valued IT services brand worldwide for the second consecutive year.
In a ranking carried out by Brand Finance, a London-based brand valuation firm, TCS was rated fourth best among the "Big Four" IT brands led by US-based IBM, with HP and Accenture accounting for the next two slots.
The rating was conducted taking into assessment the dollar value of the reputation, image and intellectual property of companies.
TCS also announced that that its brand valuation in 2012 jumped by $1,179 million to hit the $5 billion mark. Its brand value now stands at $5,247 million, up 28.9 percent from $4,068 million in 2012 and 41 percent from $3,718 million in the year earlier.
TCS is also the single-largest contributor to the overall Tata Brand, which is now ranked as the world's 39th most valuable brand with a combined brand valuation of $18,169 million.
The Mumbai-headquartered firm also said it attained the highest rating of AA+ in brand strength in 2012, earning a place among the only three IT services brands which have the rating.
N Chandrasekaran, CEO and Managing Director, TCS on Monday said, "The rapid evolution and recognition of brand TCS at a global level is a testament to the passion and dedication of our over 2,60,000 employees, who as "brand ambassadors" continue to ensure an industry leading client experience, which keeps strengthening our reputation and brand in the global market."
