Sunny Leone's condom ad promoting sex during Navratri stirs controversy

Sunny Leone has courted controversy over a Navratri-themed condom ad. Sunny, who is the brand ambassador of Manforce condom, appeared on an ad which has irked many.

The condom brand has put up banners across Gujarat bearing a sensuous picture of Sunny along with a tagline that mentions Navratri. "Aa Navratri a ramo, parantu premthi" which means "This Navratri play but with love" is the tagline.

While some found the creative interesting, others got offended. The Confederation of All India Traders has sent a complaint to the Minister for Consumer Affairs Ram Vilas Paswan, demanding a ban on the ad.

"This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake. The most irresponsible act of its Brand Ambassador Ms. Sunny Leone is an ample testimony of the fact that in the lust of earning huge money, these Brand Ambassadors can go to any level irrespective of pious and religious occasion of Navaratri even," the complaint said.

The organisation has demanded a ban on the advertisement and also asked the minister to introduce a code of conduct for celebrities endorsing products.

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Reports said protests took place in certain locations of Gujarat, demanding the removal of banners.

While research claims the sale of condoms witnesses a considerable jump during the Navratri, Manforce seemed to have entered a sensitive territory with the Sunny ad. 

Sunny, who appeared in an item number for Bhoomi, will next be seen in Tera Interzaar alongside Arbaaz Khan. Although she has not been seen doing many movies these days, Sunny is coming up as the most popular "item girl".