Nithiin starrer Srinivasa Kalyanam has become a victim of piracy as the full movie was leaked online on torrent sites for free download right after its release date. This is likely to affect its collection at the box office.
A notorious gang allegedly recorded the full movie of Srinivasa Kalyanam during its screening at a theatre and released the entire film on its website for free download and for watching it online. The statement with crosslinks featured on this torrent site shows that the movie offers six prints of the film with different sizes.
The site reads, "Srinivasa Kalyanam (2018) Telugu HQ Proper (Full Screen) Pre-DVD - HQ Line Audio - [1080p - PreDVD - x264 - MP3 - 2.3GB] - [720p - PreDVD - x264 - MP3 - 1.4GB] - [PreDVD - 700MB - x264 - 1CD - MP3] - [PreDVD - XviD - 700MB - MP3] - [PreDVD - 400MB - x264 - MP3] - [PreDVD - 200MB - x264 - MP3] - First On."
The makers of Srinivasa Kalyanam, who have taken several measures to curb piracy, have to take this pirated copy down from the website immediately. Otherwise, the copy is likely to spread to other sites within the next few hours. If it spreads, the movie is likely to incur huge losses to its distributors, who have invested a lot of money on it.
Srinivasa Kalyanam has reportedly been made with a budget of Rs 15 crore and its theatrical rights have been sold for whooping Rs 27 crore. The stakes are very high on the film, but the movie registered an average response in the morning and even during the matinee shows on its opening day. In addition, the film has garnered a mixed review from the viewers, which is not good sign for the movie.
Directed by Satish Vegesna, Srinivasa Kalyanam is a romance drama that highlights the sacred bond with another human being through nuptial rituals and the sanctity of the institution of marriage. The viewers say that movie is preachy and boring as it does not have conflicts. Several moviegoers have also called it a wedding video.
However, Nithiin suffered a setback with his previous releases like Lie and Chal Mohan Ranga after it bombed at the box office. Srinivasa Kalyanam was expected to turn his fortunes around. However, the free download of the full movie poses a big threat as it could affect its box office collection and also incur losses to its distributors.