Sony India Offers ₹5,000 Discount on Xperia Z and ZL for Older Smartphones Exchange

Sony India has begun a major promotional campaign - 'Big Xperia Xchange Offer', which gives discounts each worth ₹5,000 to consumer who trade in their older smartphones to buy the new flagship Xperia Z and ZL models.

The exchange offer reduces the MRP price of Xperia Z from ₹38,790 to ₹33,790, whereas Xperia ZL price will drop from ₹35,690 to ₹30,690. The scheme also allows consumers to buy devices through EMI schemes with tenure option of six months and 12 months.

Sony is also said to be giving away free premium cover case worth close to ₹2,000 to Xperia Z buyers. Xperia ZL consumers, on the other hand, will be getting a snap-on cover priced closed to ₹1,500.

Sony's "The Big Xperia Xchange Offer":

 The offer period is valid from 15 July to 15 August.

With the announcement, Sony joins the ranks of Apple, Samsung and BlackBerry which are currently offering buy-back incentives and EMI schemes. Lately, local players such as Micromax, Lava, Xolo, Karbonn Mobiles and Spice mobility have become serious competitors thanks to low-cost high end devices pushing MNC brands to lower the prices of their devices.  

Key specs of Sony Xperia Z and Xperia ZL:

*price will vary with different market.