Smartphone Exchange Campaign: Nokia Introduces Smart Buy Back Offers on Lumia 520 and Lumia 620

Finnish handset maker, Nokia has begun a major smartphone exchange campaign offering up to ₹6,000 discount on its flagship mid-range phones Lumia 520 and 620 in India.

Nokia's exchange scheme called 'Lumia Smart Buy Back Offer' reduces the MRP of Lumia 520 from ₹11,289 to ₹7,289 and Lumia 620's price ₹15,999 will drop to ₹9,999.

The company mentioned that in order to purchase the two Lumia phones at discount prices, prospective buyers need to have their old smartphones in working condition with original battery in it and should not have any physical defect. Nokia added that the buyback value of consumers' old handset exchange price value will be solely determined by the retailer. [Click Here, to check out the smartphones eligible for exchange offer]

By offering only two mid-range smartphones in its scheme, Nokia seems to be playing low compared to its rival who are offering their high-end smartphones priced above ₹30,000. If the exchange scheme of Nokia succeeds, it may extend the offer to its high-end camera smartphones-Lumia 920 and yet to be released Lumia 925 and Lumia 1020.    

Nokia is the fifth major MNC company to join the ranks of Apple, Samsung, BlackBerry and Sony to offer their flagship smartphones at discount prices using creative exchange schemes.

Iconic iPhone maker, Apple is the only one to have acknowledged the success of its campaign so far. The American company claimed that the iPhone sales in India surged more than 400 percent in the first quarter of 2013 and shipped closed to 200,000 units between April and June, recording two-fold jump in sales compared to last year. 

Nokia Lumia Smart Buy Back Offer:

Key Features of Nokia Lumia 520 and Lumia 620: