Ranveer Singh starrer Simmba (Simba) started its box office journey with excellent collection on its day 1. Cashing on the tremendous hype and positive reviews, the movie has set off on a promising note.
Directed by Rohit Shetty, Simmba enjoyed positive reviews from the critics and audience in Dubai since Thursday itself as the film was release there a day before India release.
This gave a boost to the first day advance booking of the film, and with rave reviews from critics in India, Simmba witnessed great occupancy across theatres in India since afternoon and evening shows.
The masala entertainer witnessed excellent footfalls not just in single screen theatres but also in multiplexes. Having been released on 4,020 screens across India, it became one of the highest first day grossing movies of this year.
With an overall occupancy of around 45-50 percent, Simmba collected Rs 20.72 crore at the Indian box office on day 1.
"#Simmba gathered momentum during the course of the day, with evening/night shows supporting the film... Mumbai circuit is rocking... Emerges Ranveer Singh's biggest opening day... Day 2 performing better than Day 1... Fri ₹ 20.72 cr. India biz," trade analyst Taran Adarsh tweeted.
Simmba has become Ranveer's highest first day grossing movie, beating Padmaavat, which had earned Rs 19 crore on opening day.
The strategy of involving cameos of Ajay Devgn and Akshay Kumar has apparently worked wonderfully for the movie. While Ranveer alone has huge fan following, Ajay and Akshay's star power certainly would pull more audience for the film.
Simmba enjoyed highly applauding reviews from the critics, the result of which is reflected in the first day domestic box office collection of the film. With such word of mouth, Simmba is likely to witness massive jump in its business over the weekend, and it will not be surprising if it crosses Rs 100 crore mark in just three days.
Another factor that worked in favour of the film is the failure of Shah Rukh Khan's Zero. With falling interest of audience for Zero, Simmba grabbed all the attention. The release of Simmba can bring a complete end of Zero's box office run.
