He may have celebrated the popular 'dahi handi' to promote his latest movie, "Chennai Express" but Bollywood Baadshah Shah Rukh Khan did not lose a chance to spread a message across the audience. He has now asked his male fans to give 'utmost respect' to women and the elderly.

He urged men among the public, who had come to watch him break the popular 'dahi handi' in Mumbai's suburban area Ghatkopar on Thursday, to respect women and elderly people

"Respect the girls and women in your home; there is nothing bigger than that. I want every young man to remember that you will be blessed only if you respect your parents, care for them and look upon girls in your family and outside with respect," Shah Rukh said while standing at the stage promoting his latest blockbuster release.

Shah Rukh and Deepika Padukone starrer "Chennai Express" has created a new benchmark at the domestic box office as it has earned more than ₹200 crore. The movie is yet to cross the highest worldwide collection of ₹392 crore made by Aamir Khan's "3 Idiots".

The 47-year-old took the chance to spread a moral message following the Mumbai gang-rape of a young photojournalist last week. The Mumbai Police and Crime Branch have arrested all the five accused.

He said that men, who pay respect to women, receive blessings in return from the almighty.

He also made the audience repeat after him, "When we wake up in the morning, we will touch our parents' feet and give them respect. We will respect our wives and sisters like goddess Lakshmi and give them utmost respect."

Moreover, the Bollywood superstar entertained the public by dancing to his latest songs from "Chennai Express" besides delivering some of the dialogues from all his hit movies - "Devdas", "Jab Tak Hai Jaan", "Don" and "Chennai Express."