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Bollywood and Cricket stars join hands with Gillette's 'Role Model' initiative

Mumbai, June 18 (ANI): Gillette, the men's personal care brand from PandG, saluted the father-son relationship through its global campaign 'Because you are my role model' by bringing together largest gathering of dad-son duos shaving together and reminiscing their first shave stories in support of the initiative. In an attempt to set a new record, celebrity dad-son duos like - R. Ashwin and Arbaaz Khan along with their fathers N. Ravichandran and Salim Khan also shaved on stage along with 40 other dads and sons to highlight the importance of the clean shaven look for a role model. The initiative was kick started by Brand Ambassador Rahul Dravid who shared his experience of watching his father shave, as a kid and wanting to grown up. Because You Are a Role Model' initiative by Gillette, reinforces the role of the brand that promises and strives to deliver the best for 800 million men every day for over 100 years. Jun 18, 2014