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See now, buy now? Catwalk-to-shop retail model divides fashion houses

The recent autumn/winter 2016/2017 fashion weeks in New York, London, Milan and Paris have seen designers divided over moves some labels are adopting to put their items immediately on sale after their catwalk presentations. In an age of social media – where shows are streamed online – and competition from high street retailers regularly updating their collections, Britains Burberry and designer Tom Ford announced new see now, buy now strategies last month. Mar 11, 2016
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