Sanjay Leela Bhansali is making a majestic foray into the television world with a classic love story on Gujarati novel "Saraswatichandra".

With superlative films like "Hum Dil De Chuke Sanam" and "Devdas" to his credit, Bhansali will once again be seen with a larger-than-life take on the small screen. A timeless story of love is his idea to mesmerize the audience.

"Saraswatichandra", which will be aired on Star Plus from February 25, features the charming Gautam Rode and the vivacious "Dil Mil Gaye" actress Jennifer Winget portraying the central characters of Saraswatichandra and Kumudsundari, respectively.

The hype around the serial has been phenomenal with the first trailer releasing on Valentine's Day and gaining numerous hits.

Bhansali on his experience of working for television said, "It is a wonderful experience because to be able to create such a big scale, which the creative team and the cinematographer have done on TV, and to realise that it is possible, maintaining the requirements of TV as a medium, which is basically a close-up medium, I think I learnt a lot," reported NDTV.

Bhansali has been working tediously for about two years on his ambitious project. Magnificent colourful sets were erected and the shooting took place prominently in Rajkot and Dubai. He has also signed in actor Monica Bedi to play a major part in the serial.

 For his new serial, Bhansali has stepped back from directing and turned to the creative aspects of the production.

Bhansali said that the serial is adapted and interpreted 'in our own way' and will vary from the classic novel. He viewed that the story had to be adapted according to the times and audience's mindset. Another factor to consider is the TRPs which have an important role to play in governing any serial's popularity.

"The real battle begins when the TRPs start coming in," he said in an interview with The Times of India.

Bhansali is aware that there are major players in the television industry, and for his venture to stand out there are major competitors.

"Producers like Ekta Kapoor have been doing some incredible work on television," he said.  

"All these producers are stalwarts and experienced in the business, I'm just starting off with a different kind of a show." said Bhansali in an interview to Times of India.