Samsung continues its lead in India -- the world's third largest smartphone market -- despite fast rising sales of Apple's iPhone 6 models, while Micromax's market share slumped in the fourth quarter last fiscal year.
The Korean technology giant shipped over 20 million smartphones in January-March quarter this year, holding a market share of 21%, Hong Kong-based Counterpoint Technology, told The Economic Times.
Despite its lead, Samsung continues to see its market share decline in the country as competition gets fierce with the entry of Chinese handset maker Xiaomi and Apple's smartphones.
Following its launch in October last year, sales of Apple's smartphones iPhone 6 and iPhone 6 Plus are just shy of reaching 1 million, backed by extensive marketing and schemes such as easy monthly installments and buybacks.
Market research says Apple will be able to sell over 2 million units in current fiscal year if the current growth trend continues.
However, the most notable observation in the report is the sharp decline in Micromax's market share to 15.3% in the March quarter, from 19.5% in the corresponding quarter a year ago.
Samsung is pining hopes on its latest flagship models Galaxy S6 and S6 Edge to boost sales in the April-June quarter. The company is in talks with about 150 companies to persuade them to adopt its new smartphones.
"Companies are currently evaluating and doing PoCs (proof of concepts)," said Anuj Kumar Jain, senior vice-president of Enterprise Business at Samsung India.
The company believes that small and medium businesses will act fast in adopting the new S6 models as they don't have any strict rules regarding mobile device management deployments.
"The latest Galaxy S6 is 50% faster than its predecessor S5and works on 30% lower power, which increases the productivity sought by enterprise customers," Jain said.
