Samsung Galaxy Unpacked 2020 highlights: Galaxy S20 starts at $999, Galaxy Z Flip costs $1380, Buds+ priced $149

Samsung, the world leader in smartphones, is going to be hosting its annual flagship launch in San Francisco on February 11. At the event, the South Korean tech titan is going to launch a slew of new products that have been the feeling the rumours mill for quite a while now. It's time all those mysteries are put to an end.

Samsung launched its long-awaited Galaxy S20 series, which includes the S20, S20 Plus, and S20 Ultra. The phones support 5G support, 120Hz refresh rate OLED displays and Samsung's new 108MP camera. The phones start at $999 for S20, $1,199 for S20+ and $1,399 for S20 Ultra.

Moving on, the real excitement was going to be around the Galaxy Z Flip, which was launched at $1,380. The foldable smartphone has a clamshell design - much like the Moto Razr - but more premium. Finally, the Galaxy Buds+ was launched with notable improvements at $149. 

The event has concluded, but you can still get all the updates from our live blog below.

Thank you for tuning in. Don't forget to check out our launch stories from today's Samsung event for more details about your favorite products.

Samsung Galaxy S20 Ultra 5G

• 6.9" QHD+ OLED display with 120Hz at FHD+
• 108MP quad camera, 48MP telephoto with 100x zoom, 12MP ultra-wide and depth
• 40MP selfie camera
• 8K recording support
• Snapdragon 865/Exynos 990
• Up to 16GB RAM
• 128GB/512GB, expandable
• 5,000mAh with fast charging

Samsung Galaxy S20 pricing starts at $999. There's some great news for those who still want the predecessor. The new flagships will be available March 6 onwards.

Samsung Galaxy Buds+ launched on stage. There are three mics to pick up your voice. The earphones get better ambience sound, allows seamless switching between multiple devices, support wireless charging, and iOS devices.

Samsung Buds+ are priced at $149 and they are going to be available February 14 onwards.

David Park takes the stage to talk about connections. Samsung and Google have partnered to bring Google Duo integrated into the Galaxy S20. The video-calling service will take full advantage of 5G to get clear quality. Users also get live captions.

Mobile gaming will on a whole new level with Galaxy S20 with its 5G capabilities. Performance is at its peak with up to 16GB LPDDR5 RAM. Speaking of games, Samsung has partnered with Microsoft. Forza Street is available on Galaxy Store. There's also going to be cloud gaming soon. 

Samsung Galaxy S20 Ultra gets the 108MP quad camera. All the features of the Galaxy S20 are available, including the 8K video capture, and the Ultra variant is just for those who don't want to compromise.

The S20 Ultra's night mode uses 9-in-1 pixel binding for a detailed night shot. There's a folded lens in the camera set up to allow 10x hybrid zoom or you can get 100X digital zoom. The digital demo looks decent, but the fact that it can do it is great in itself. I don't see myself using 100x zoom, but I'm definitely keen to try out the 30x zoom.

In case you're wondering, here are the complete details about the camera setup on Samsung Galaxy S20 Ultra

Drew Blackard takes the stage to talk about the Galaxy S20 series. "This is the year of Galaxy 5G and it beings with the Galaxy S20," Blackard said.

Besides 5G, there's a focus on camera (naturally).

Samsung Galaxy S20 comes with 64MP sensor, with a 30X Space Zoom feature. There's AI integration to smartly capture different versions of one moment just so you can choose later. 

Samsung Galaxy S20 takes video into focus. Samsung is bringing 8K to videos. That's right! Samsung is making 8K video recording possible with the Galaxy S20. With that, I hope Samsung has some really good cloud storage plans or better - generous onboard storage. 

Speaking of which, users get up to 512GB onboard storage and up to 1.5TB expandable storage (provided you can find that microSD card)

Roh unveils Galaxy S20 - the first step towards meaningful mobile experience. Samsung's new lineup includes Galaxy S20, S20+ and S20 Ultra. What's more? The Galaxy Unpacked 2020 event is being live-streamed using one of the Galaxy S20. How about that?

Roh emphasis the importance of 5G and how Samsung's product lineup will utilize 5G, AI and IoT.

Samsung's President and head TM Roh takes the stage to take the event forward.

Samsung Galaxy Z Flip is priced at $1380 and it will be available from February 14. Don't you wish this to be your Valentine's Day present?

Samsung collaborated with Thom Browne for the Galaxy Z Flip. And, boy, that limited edition looks stunning!

The tiny, really tiny, cover phones is a multifunctional one. So much that you won't even have to unfold the phone to click a selfie. Oh, it is guaranteed for 200,000 folds (see that Motorola?)

Free stop hinge called Flex mode, which can stop the phone's fold at different angles. Samsung built an entirely new UI experience to use it as a laptop. Quite literally an impressive feat. Already impressed!

Samsung Galaxy Z Flip is shown on the stage and Rebecca Hirst, Head of product and marketing, takes the stage. The Galaxy Z Flip is a statement smartphone. It is for trendsetters. Hirst shows the Galaxy Z Flip first hand. There's a 6.67-inch screen with minimal bezels. The phone comes in three colours, Mirror Purple, Mirror Black and Mirror Gold (in select countries. 

Samsung starts the event straight with the Galaxy Z Flip ad. The crowd cheers go louder.

Samsung is showing all of its existing products and services. It includes the Galaxy Note 10 series, OneUI 2.0, useful features unique to Galaxy phones and more. A nice warm-up exercise before the refreshed lineup arrives momentarily. 

Samsung's event is going to introduce the 2020 flagship lineup that will set the benchmark for many phones to come. What are your expectations?