Akshay Kumar's "Rustom" has witnessed a steep fall in its box office collection in the second week but the film has managed to earn over Rs. 117 crore net at the Indian market by the end of its 14th day. On the other hand, "Mohenjo Daro" has completely crashed, with very average score at the box office in its 2nd week.
After fully cashing in on an extended weekend, "Rustom" had a splendid run at the box office during its first week, and collected Rs. 90.90 crore net at the Indian box office. The second week, however, proved to be comparatively dull and slowed down the movie's pace.
With its 14th day collection of Rs. 2.47 crore, "Rustom" earned Rs. 26.11 crore in its second week, taking its total net 14-day box office collection to Rs. 117.01 crore at the domestic market. Hrithik Roshan's "Mohenjo Daro," on the other hand, failed to make any impact in theatres in its second week.
"#Rustom [Week 2] Fri 4.41 cr, Sat 5.77 cr, Sun 6.94 cr, Mon 2.21 cr, Tue 1.97 cr, Wed 2.34 cr, Thu 2.47 cr. Total: 117.01 cr. India biz," tweeted trade analyst Taran Adarsh. He also tweeted that the Akshay-starrer remained the first choice of movie goers for second consecutve week and the makers of "Rustom" have now increased the number of shows for third week.
The period drama made a collection of just Rs. 7 crore in its second week. "Mohenjo Daro" had earned Rs. 51.18 crore by the end of its first week and its 14-day collection stands at Rs. 58 crore (approx) net at the domestic market.
Although "Rustom" had a wonderful start and became Akshay's third highest grossing movie ever, the sudden fall in the collection in its second week is surprising. While "Rustom" completely overshadowed "Mohenjo Daro" at the box office, there was no big release after the Akshay-starrer hit the screeens. "Happy Bhag Jayegi" was the only movie that was released a week later while "A Flying Jatt" was released after two weeks. Hence, the sharp fall in business of "Rustom" has come as an unexpected development.
Nevertheless, the Tinu Suresh Desai-directed film has broken a number of records, and has become Akshay's third highest grossing movie, after "Rowdy Rathore" and "Airlift." "Rowdy Rathore" had a lifetime collection of Rs. 133 crore net at Indian box office while "Airlift" grossed Rs. 129 crore. Now "Rustom" is expected to cross at least Rs. 120 crore net at Indian box office by the end of its third week, though it may face tough competition from "A Flying Jatt."