Akshay Kumar's "Rustom" has been making huge money at the domestic as well as the international market. After a successful run in the first week, the film witnessed a drop at the box office in week two, but still managed to collect an impressive figure. The film is now expected to surpass the domestic box office collection record of "Airlift."
"Rustom" has collected Rs.117 crore net at the domestic box office after 14 days of its release. With such impressive numbers, the film is expected to run in theatres for the next two weeks at least, and surpass the lifetime domestic box office collection record of Akshay's "Airlift," which raked in Rs.128.10 crore net in nine weeks.
Many factors will help the Akshay and Ileana D'Cruz-starrer to break the record of "Airlift." Here are a few of them:
1) The film should continue to enjoy a good run in the theatres considering that there are no big tickets getting released until next week (Sept.2), when Sonakshi Sinha's "Akira" will hit screens.
2) Movie-goers who have not watched "Rustom" as of now may also choose the film over the recent releases like "Happy Bhag Jayegi."
3) While many trade experts predicted that the collection of "Rustom" would be affected with the new release, "A Flying Jatt," starring Tiger Shroff, the superhero film unfortunately opened to poor response. Its negative reviews may force viewers to give "Rustom" a try instead of "A Flying Jatt."
4) "Rustom" minted Rs.14.11 crore at the Indian box office on its opening day while "Airlift" collected Rs.12.35 crore. This gives "Rustom" a fair chance to surpass the domestic box office record of "Airlift."
The Tinu Suresh Desai-directed movie has already broken several box office records, including the lifetime box office collection of Akshay's "Housefull 2" and "Housefull 3," which made Rs.106 crore and Rs.109.14 crore, respectively, at the Indian box office. The world wide box office collection record of "Rustom" (Rs. 182 crore gross) has also shattered the lifetime record of Akshay's "Holiday," which minted Rs.129.06 crore at the worldwide box office.