Mumbai, Aug 29 (ANI): Leading business tycoon Mukesh Ambani's Reliance Industries along with a clutch of sports and Bollywood stars came together to launch a football championship that aims to popularise the game in the cricket-mad country. The tournament is being hailed as 'birth of a foot balling nation'. A host of celebrities from Bollywood and cricket world graced the occasion in Mumbai. Scheduled to start from October 12, Indian Super League (ISL) was officially launched by Ambani's wife Nita Ambani in the presence of Cricket legend Sachin Tendulkar and other co-owners of the eight franchises from across the country. Indian Super League would also feature Bollywood celebrities like Salman Khan, John Abraham, Abhishek Bachchan, Varun Dhawan besides the sport's icon Sachin Tendulkar who are keenly associated with the sport. Speaking on the occasion, president of All India Football Federation (AIFF) Praful Patel said ISL will mark the beginning of a new dawn for Indian football.