Qualcomm Joins Hands with Mercedes AMG PETRONAS Formula One Team as Technology Partner

Qualcomm Incorporated has announced that its subsidiary Qualcomm technologies has entered a multi-year agreement with the Mercedes AMG PETRONAS Formula One Team.

With this new contract, both the companies will collaborate to discover new connected car technologies to boost the team's on-track performance, improve the overall race speed and vehicle reliability, as well as operational and power efficiencies.

Qualcomm has explained that it will also focus on real-time data transmission, sensor networks and wireless charging integration. Qualcomm branding will be featured on the Mercedes F1 W06 Hybrid car, driver attire and team apparel.

Currently, Qualcomm is involved in more than 40 initiatives with automakers and suppliers to develop new technologies for improved connectivity, safety, navigation, infotainment and Qualcomm Halo technology for wireless electric vehicle charging.

"Qualcomm is committed to leading the connected car movement and bringing the benefits of mobile technology to automotive and we're excited to bring our technology leadership to a team within one of the most elite organizations in the automotive industry," said Derek Aberle, president of Qualcomm Incorporated.

"With Mercedes-Benz leading the motorsports circuit, this partnership provides a prominent testing ground for new technology advancements. We're looking forward to helping the MERCEDES AMG PETRONAS Formula One Team rise to the next level and as a result, refine some of the industry's most sophisticated auto technologies."

"Innovation and racing are at the heart of Mercedes-Benz, so it was important to choose a partner that can raise the game for us in these areas," said Toto Wolff, Head of Mercedes-Benz Motorsport.

"With each year, developing a winning Formula One team relies more and more on electronics and connectivity, and we're very excited to have Qualcomm onboard to work with us. Their unparalleled leadership in the mobile and auto industries make them a perfect partner to help uncover the new connectivity potential of our car and, possibly, assist in the transfer of these developments to the road car in the future."