The box office collections of latest Nivin Pauly starrer "Premam" suggest that it is doing well both in India and abroad.
Great India Films, its distributor in the US, says the movie has collected over $97,000 in three days in the country. The film was released on 12 June in 25 locations in the US.
#PREMAM Strong Opening $26000 from Day -1 in USA from 20 Locs, expecting big jump on Saturday @nkpallavi82 @sri50
— Great India Films (@greatindiafilms) June 13, 2015
Thanks to dear Mallu movie Lovers for making our First venture a BIG Success #PREMAM @nkpallavi82 @sri50 @idlebrainjeevi @ynakg @JalapathyG — Great India Films (@greatindiafilms) June 13, 2015
PREMAM USA too strong on Saturday $38000, Total till now $65000
— Great India Films (@greatindiafilms) June 14, 2015
#PREMAM USA Sunday $32K, more than Friday, Total till now $97K+ per screen AVG $6000+ SUPERB @sri50 @idlebrainjeevi @ynakg @JalapathyG — Great India Films (@greatindiafilms) June 15, 2015
The box office collection figures in the US are said to be closer to that of recent Bollywood releases such as "Hamari Adhuri Kahani", which was released in over 60 locations. Trade experts say it is for the first time a Malayalam movie is challenging a Bollywood film overseas.
For the 1st time, a #Malayalam movie has given tough competition to a #Hindi movie in #US.. #Premam in 25 locs almost equals #HAK in 67 locs
— Ramesh (@rameshlaus) June 15, 2015
"Premam" looks unstoppable in India as well. Unofficial sources close to the industry claim the collection by third weekend was over ₹25 crore.
The movie reportedly experienced 90% to 100% theatre occupancy in the third weekend, which is incredible. The film also created history in Erankulam city with gross collection of ₹66 lakh in two weeks.
#Premam turning out 2 b a Super Mega Blockbuster. Incredible inspite of heavy rains in Kerala did 90 to 100 % in 3rd weekend in all stations
— Sreedhar Pillai (@sri50) June 15, 2015
#Premam creates history in Ernakulam City - Rs 66 Lakhs gross in 2 weeks (Shenoys,Padma,Sridhar). Share = Rs 30 L 'Plex collection not taken
— Sreedhar Pillai (@sri50) June 15, 2015
With new movies such as "Thinkal Muthal Velli Vare" and "Appavum Veenjum" making less impact in Kerala box office, "Premam" is expected to have a good run in the third week as well.