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Xiaomi debuts POCO sub-brand in India with F1 smartphone
Aiming to capture a greater share of the lucrative Indian smartphone market, Chinese handset maker Xiaomi on Wednesday launched its new sub-brand POCO in the country with "F1" smartphone at a starting price of Rs 20,999. Powered by Qualcomm snapdragon 845 processor, the device comes in three storage variants. While the 6GB+64GB variant will cost 20,999, the 6GB+128GB and 8GB+256GB variants will be available for Rs 23,999, and Rs 28,999 respectively. They will go on sale on Mi.com and Flipkart from August 29, the company said.
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Xiaomi Poco F1 launched in India, Price starts at Rs. 20,999
The device runs Android 8.1 Oreo and features LiquidCool technology to dissipate heating. It will receive the Android P update in the near future, the company said, adding that in India, the MIUI for POCO incorporates taxi, music and video streaming services.
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Xiaomi Poco F1 launched in India, Price starts at Rs. 20,999
The device houses a 4,000 mAh battery and comes with quick charge feature.
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Xiaomi Poco F1 launched in India, Price starts at Rs. 20,999
The smartphone sports 12MP+5MP primary AI dual camera and 20MP front camera.
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Xiaomi Poco F1 launched in India, Price starts at Rs. 20,999
"As a small outfit within Xiaomi, POCO has the freedom to start from scratch, zeroing in on the product choices and technologies that matter," Mani said.
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