Shah Rukh Khan at Raees Trailer launch

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Bollywood Superstar Shah Rukh Khan on Wednesday launched the much-awaited trailer of his forthcoming film "Raees" in theatres and also interacted live with his fans across cities like Mumbai, Indore, Ahmedabad, Kolkata, Bengaluru, Hyderabad and Jaipur. Credit: Varinder chawla

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The big screen trailer launch of "Raees" mesmerised audiences in 10 theatres, thanks to digital cinema distribution network and in-cinema advertising platform UFO Moviez's latest initiative Curtain Raiser. Credit: Varinder chawla

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Curtain Raiser empowers a brand to interact live with audiences across their network of over 5,000 screens. Shah Rukh, stationed at UFO Moviez's central studio, interacted with audiences for an hour. Credit: Varinder chawla

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To promote the trailer launch, a short teaser was shot in which SRK himself invited people to the theatres to be part of the event. Founder and Managing Director of UFO Moviez Sanjay Gaikwad said in a statement: "It was great to execute and present the world's first-ever interactive big screen trailer launch." Credit: Varinder chawla

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The film's producer Ritesh Sidhwani said: "The trailer of the film has released in as many as 3,500 screens pan India. The launch is a revolutionary concept which has helped us reach out to a larger audience and celebrate the movie-goer in its purest form through the advanced technology of UFO Moviez." Credit: Varinder chawla

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