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Actor NTR's next yet-untitled Telugu outing, which features him in triple role, will be directed by Bobby and produced by Kalyanram under NTR Arts banner.
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In an official ceremony on Friday, the upcoming movie was launched in the presence of filmmaker V.V Vinayak. The launch was also attended by NTR's father and actor Harikrishna.
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The makers said in a statement that the principal shooting will commence from February 15 and that actress Raashi Khanna has been finalised as one of the heroines.
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For one of his roles, NTR will be seen wearing prosthetic and his look is being handled by Hollywood make-up artist Vance Hartwell, popular for his work in films such as "The Lord of the Rings" trilogy and "Shutter Island".
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C.K. Muraleedharan of "PK" fame has been roped in to crank the camera while Devi Sri Prasad will be scoring music.