Jab Harry Met Sejal: Shah Rukh Khan, Anushka Sharma and Imtiaz Ali at Beech Beech Mein song launch

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"Beech beech mein" is the second song from the film after "Radha". Credit: Varinder Chawla

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"Beech beech mein" will showcase Shah Rukh and Anushka grooving to the lively tunes of Pritam, amidst a club set-up. Credit: Varinder Chawla

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The song's launch is yet another marketing innovation from the film's team after releasing a series of 'mini trails' as an unconventional introduction for the audience to the film's characters Harry and Sejals, and a visit to Ahmedabad to connect with girls named Sejal as they launched their first song "Radha" amongst the girls. Credit: Varinder Chawla

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The Imtiaz Ali directorial is produced by Red Chillies Entertainment. It will showcase Anushka essay a Gujarati girl named Sejal Jhaveri, while Shah Rukh plays a Punjabi guy named Harinder Singh Nehra. Credit: Varinder Chawla

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The film is all set to release on August 4. Credit: Varinder Chawla

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