While Hello hit theatres on December 22nd, Allu Sirish's Okka Kshanam released on 28th December thereby having a face-off in theatres. The intersection has resulted in the triumph of Allu Sirish's Okka Kshanam at the ticket windows. Interestingly the team of Hello had resorted to aggressive promotions led by Akkineni clan of Superstar Nagarjuna, Samantha, Naga Chaitanya and their cousin Rana Daggubati, while the makers of Okka Kshanam have resorted to content marketing with reviews and audience word of mouth proving to be favouring the film.
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Okka Kshanam is garnering tremendous positive word of mouth from audience and celebrities across the four southern industries hailing the film. Made on a lean budget of 18 crores, Okka Kshanam has opened to a dream run in theatres and is being touted as Tollywood's last Blockbuster of 2017. A trade insider shares, "Okka Kshanam has emerged as a clear winner at the box office. The content of the film is being celebrated by the audience. The phenomenal opening of the film has impacted Akhil Akkineni's Hello and Salman Khan's Tiger Zinda Hai with screens of the respective films being allotted to Okka Kshanam owing to audience demand."
