One of India's English language Magazines has stirred controversy online after it chose to describe the victory of Narendra Modi with the title "Triumph of the Will."
Although it can't be said with certainty if the magazine was aware of subtle implications of the phrase and its history, many people have expressed outrage and awe at the usage, drawing the connection between the magazine's cover title and the 1935 propaganda film "Triumph des Willens" ("Triumph of the Will").
The film made by Leni Riefestahl chronicles the 1934 Nazi Party Congress in Nuremberg which was attended by more than 700,000 Nazi supporters. The film also contains excerpts from speeches by Nazi leaders including portions of speeches by Adolf Hitler. The film's main theme was the return of Germany as a great power, with Hitler as the leader who will bring glory to the nation.
Although it is not the first time Narendra Modi has been implicated to be Hitler-like, especially due to his alleged connection with the riots in Gujurat, this seems to be the first time a news publication has used a Nazi's propaganda phrase to describe Modi's victory. While many are irked by the poor taste the news organization has portrayed, others are surprised at the expression as the magazine was reportedly seen as pro-Modi publication.
Here are some reactions from Twitter:
If the Open editor knows what "Triumph of the Will" represents, he should be fired. If he doesn't on the other hand, he should be fired.
— Rohan Joshi (@mojorojo) May 17, 2014
Triumph of the Will?! Is it really so hard to sell magazines now?! "@varungrover @beastoftraal pic.twitter.com/ak29prrHyJ — Jehangir Pocha (@JehangirPocha) May 17, 2014
Not the 1st time Open has used Triumph of the Will. See this photo caption from Dec, 2013 (great find @ThimphuTech ) pic.twitter.com/36MW37khoT
— aby (@abytharakan) May 18, 2014
Don't the pro-Modi editors of @Openthemag know the provenance of 'Triumph of the Will'? http://t.co/u8P6pCxpdT pic.twitter.com/cC6w2rIIqk — Siddharth (@svaradarajan) May 18, 2014
Note to Open editors: TRIUMPH OF THE WILL is a propaganda film of 1934 Nazi rally at Nuremberg http://t.co/JsYkTwmJSu pic.twitter.com/9cZnHXpRFf
— Gary Bass (@Gary__Bass) May 19, 2014
Wow. Modi-admirer chooses "Triumph of the Will" for magazine headline—alluding to iconic pro-Hitler propaganda film: http://t.co/1gHeUNc3fM — šīrīn ✺ šəfīʿ (@shereenTshafi) May 19, 2014
It looks like India's most pro-Modi media outlet just scored a delightful own goal. (If true, then so much facepalm) pic.twitter.com/4viwB4UX2i
— Mihir Sharma (@mihirssharma) May 17, 2014
"Triumph of the will". Open Magazine inadvertently adulating Modi with that Hitler title. Lol#Fail — Aanchal Arora (@Eyre_Estella) May 18, 2014
Hitler had his SS. Modi's got his RSS.
— Gurinder Singh (@akaal) May 19, 2014