Twitterratis were in for a scare spree when Netflix decided to question followers about death, darkness and light. Promoting their new original series OA, the online streaming website decided to take an unusual advertising gimmick as they tweeted three questions: "Have you seen the light?" "Have you seen darkness?" and "Have you seen death?" followed by a video of a girl jumping off a bridge, taken from a moving car.
Social media handles turned morose to promote the new suicide thriller. Coming from the filmmakers Brit Marling and Zal Batmanglij, Netflix's next original, The OA, is a powerful tale about identity, human connection and the borders between life and death. "The Netflix original series The OA is an odyssey in eight chapters produced in partnership with Plan B Entertainment, Netflix and Anonymous Content. The groundbreaking series offers audiences a singular experience that upends notions about what long-format stories can be," the synopsis of the show reads.
The trailer shows Brit Marling playing the role of a blind Prairie Johnson in a hospital, reunited with her family after seven years with her eyesight returned. Through the trailer, Prairie says that she remembers everything; however, refuses to talk about what has happened to her during her time away from home.
Building the curiosity, viewers will get to see strange things taking place with her. She is seen transported to different places (maybe mentally transported) and revisits all the places before she is lost. "I didn't disappear. I was present for all of it," Prairie says in the trailer. So where exactly was she? The answer will be revealed only on Dec 16. All eight episodes will stream on globally Netflix.
The series will also star Emory Cohen, Scott Wilson, Phyllis Smith, Jason Isaacs, Alice Krige, Patrick Gibson, Brendan Meyer, and more.
Here are a few Twitter reactions:
.@netflix this is a very triggering thing to tweet to your 2mil+ followers
— Sammy Nickalls (@sammynickalls) December 12, 2016
@netflix What bomb are you about to drop on us now, Netflix?
— Andrew Ols (@Andrewols) December 12, 2016
Either @netflix has been hacked or they're trying to make a dark Monday even more anxiety-ridden.
— Katy (@lotuspad) December 12, 2016
.@netflix Sharing a clip of suicide -- especially without a content warning -- is really disturbing and irresponsible.
— Ella Dawson (@brosandprose) December 13, 2016
.@netflix please delete this. Some of us have actually dealt with suicide in real life and don't need to be reminded of this.
— TJ Smith (@ivyleaguepunk) December 12, 2016
hey @netflix, jsyk it's the holiday season and many people who struggle with mental illness find this time of year difficult.
— roslyn talusan (@rozzybox) December 13, 2016
@netflix not on my tl! pic.twitter.com/vfz6QMQ10Z
— Jack (@wjackm) December 12, 2016
The trailer was launched on official pages of Netflix's Facebook and Twitter pages. You can watch the trailer below:
