Finish smartphone maker Nokia on Wednesday launched two smartphones - Lumia 520 and Lumia 720 - in India.
Vipul Mehrotra, Nokia's director and head of Smart Devices, at the launch said, "We have had 800, 900 (Lumia models), we have been operating at the price points of about Rs 30,000 and over time, we are bringing that experience down to an affordable price point. The strategy behind this was to offer uncompromised experience of a high end smartphone at affordable price points," reported DNA India.
"We(Nokia) want to broaden the reach of Lumia experience and the only way you would do that is by building a pricing pyramid," he added.
With an expected price tag of sub-₹11,000, Nokia Lumia 520 will be the cheapest smartphone to run on Microsoft's latest Windows Phone 8 OS in the current market.
Lumia 520 sports a 4.0-inch WVGA IPS display with 800 x 480 pixel resolution and pixel density of 235 per inch. It is runs on Qualcomm Snapdragon S4 dual-core processor 1GHz CPU speed.
Its pricier cousin Lumia 720 sports a bigger 4.2-inch screen, and has similar hardware configurations such as 1GHz processor, 8GB internal memory and 512MB RAM, to that of Lumia 520.
Lumia 720's higher price tag is justified with a 6.7-megapixel main camera with LED flash support and a secondary 1.3 megapixel camera. It also boasts NFC connectivity support and a larger battery capacity.
Both smartphones are expected to hit Indian stores next month.
Nokia had earlier launched these two smartphones at the international mobile convention MWC (Mobile World Congress) in Barcelona last month.
Here is a break-down of key Specifications of Lumia 520 and Lumia 720:
Model |
Lumia 520 |
Lumia 720 |
Display |
4.0-inch WVGA ClearBlack Display(800x480p) with IPS display technology pixel density of 235 pixels per inch |
4.2-inch WVGA ClearBlack Display(800x480p) with IPS display technology and pixel density of 217 ppi |
OS |
Windows Phone 8 |
Windows Phone 8 |
Processor |
Dual-core Qualcomm Snapdragon S4 processor With 1Ghz CPU speed |
Dual-core Qualcomm Snapdragon S4 Processor With 1GHz CPU speed |
RAM |
512MB |
512MB |
Storage |
8GB,expandable up to 64GB |
8GB, expandable up to 64GB |
Camera |
Main:5.0-megapixel camera With auto-focus, But no flash support and no Front Camera as well |
Main:6.7-megapixel camera With auto-focus, LED flash Support Front: 1.3-megapixel camera With HD wide-angle image capture and video recording |
Battery |
1430 mAh |
2000 mAh |
Network Connectivity |
2G & 3G |
2G & 3G |
Additional specs |
Bluetooth v3.0, USB v2.0 Wi-Fi (802.11 b/g/n), No-NFC connectivity support |
Bluetooth v3.0,USB v2.0,NFC Wi-Fi (802.11 b/g/n) |
Dimensions |
119.9 x 64.0 x 9.9 mm |
127.9 x 67.5 x 9.0 mm |
Weight |
124 g |
128 g |
Price |
₹9,750(Without tax) |
₹17,500 (Without tax) |