Naa Peru Surya day-1 box-office collection: NSNI crosses Rs 40 crore mark

Naa Peru Surya, Naa Illu India (NSNI) has made decent collection at the worldwide box office on the first day and biggest opener for Allu Arjun, beating the record of DJ aka Duvvada Jagannadham.

Before its release, Naa Peru Surya, Naa Illu India had huge hype and promotion, which helped the makers sell its theatrical rights at a fancy price of Rs 75 crore, which was highest amount for a film starring Allu Arjun. The distributors released the movie in a large number of cinema halls and it became the biggest release for the stylish star. The hype also helped the movie get good opening.

Read: Naa Peru Surya audience's review | Critics' Verdict

After seeing these factors, the trade analysts in the film industry predicted that Naa Peru Surya, Naa Illu India would start with a bang and become the biggest opener for Allu Arjun, beating the records of his previous films.

Naa Peru Surya, Naa Illu India opened to fantastic response in the US premieres on Thursday. Its first screening began at 5.00 am on Friday in Andhra Pradesh and Telangana. The movie witnessed fantastic response with most the cinema halls running to packed houses that too in the screening of wee hours.

Naa Peru Surya, Naa Illu India registered very good occupancy not just in Telugu states, but also in neighboring states like Karnakata, Tamil Nadu, Kerala and north India. The movie witnessed 100 percent occupancy in many centers across India and overseas in the morning shows. The film went on to record the same kind of response in the afternoon and evening shows on its opening day.

The makers/distributors are yet to reveal its opening day collection. If we are to go by the early estimates, Naa Peru Surya, Naa Illu India has collected approximately over Rs 40 crore gross at the worldwide box office on the first day. It has become the biggest opener for Allu Arjun, beating the record of DJ aka Duvvada Jagannadham, which collected Rs 34 crore gross on in its opening day.

Vamsi Kaka tweeted, "With 40cr worldwide gross #NaaPeruSurya, #EntePeruSuryaEnteVeeduIndia #EnPeyarSuryaEnVeeduIndia Becomes biggest opening film #StylishStar @alluarjun's career."

However, Naa Peru Surya has failed to beat the opening record of Allu Arjun's DJ aka Duvvada Jagannadham in Andhra Pradesh and Telangana. The reason for this average performance is that the movie was released in a limited number of screens, due to lack of cinema halls in the state.

"DJ had a wide solo release in the Telugu states, whereas Naa Peru Surya has limited release, as Bharat Ane Nenu, Rangasthalam and Avengers: Infinity War are holding strong many multiplexes. Hence its collection is slightly lowere than DJ," says an expert from the film industry.

Naa Peru Surya, Naa Illu India estimated to have earned over Rs 20 crore for its global distributors on the first day. Here are area-wise theatrical rights price and distributors' earnings. These are estimated numbers and they may not match with the actual numbers. All the numbers are in Rs and crore.