Rajkot, Oct 29 (ANI): With the festival of lights coming up, firecrackers business is thriving in Rajkot city of Gujarat. The imported items from China are also in the competition but the Indian made firecrackers which are manufactured in the Sivakasi town of Tamil Nadu are equally in demand in Rajkot. Firecrackers with Modi's photo, popularly called as "Modi Brand" are stealing the show this season. The city of Rajkot has more than 5000 retail show rooms of firecrackers. The business is worth Rs. 50 crores in Rajkot alone.