Missguided, the UK-based women-only apparel brand, is foraying into India and will be selling its range of products on Jabong from this week.
The £86 million turnover British company was founded by Indian-origin entrepreneur Nitin Passi in 2009, said a press statement issued by the company.
A predominantly online brand, Missguided opened its offline stores this year at Nordstrom stores in the US and Selfridges at the Trafford Centre in Manchester.
Missguided expects its turnover to reach £150 million this year.
India's demography and growing Internet penetration make a compelling combination for online brands to venture into India, given the success of homegrown online marketplaces like Flipkart, Snapdeal and Myntra.
The diversity of languages and buying habits recently prompted Snapdeal to launch multi-lingual interface to enable buyers to transcend constraints of language.
The facility started with Hindi and Telugu on 15 December. Snapdeal said it will be available in 9 more languages by Republic Day next year.
"We are sure this will enable millions of new users to join the digital commerce revolution that is sweeping across India. Snapdeal's multi-lingual platform will redefine the rules of the game and will allow sellers and buyers from all across India to explore and transact without any constraints of language," Rohit Bansal, Co-Founder, Snapdeal, said.
The surge in online shopping prompted the Tata Group to launch an exclusive portal --mytatastore.com -- for over five lakh Tata Group employees.
Mjunction will source products, content and images, provide the payment gateway and dispatch items for the portal.
A Boston Consulting Group and Retailers Association of India report has estimated that the e-commerce market would grow multi-fold to $60 to 70 billion in the next five years, driven mainly by increasing sale of smartphones and more players entering the online merchandise selling space, aided by a spurt in online payment channels.
