Indian smartphone maker Micromax reached another milestone following an announcement that it sold more than one million smartphone units in the Canvas Series

The announcement made on Thursday put the A116 Canvas HD smartphone in the spotlight given that its sales were the driving force behind the company's success in the market.

Founded in 1991, Micromax's rise in market share had accelerated following the launch of its Canvas smartphones. The company currently has four smartphones under this series which includes A100, A110, A116 and A72.

Also, the launch of the high-end A116 Canvas HD smartphone has further given boost to the company's growth. Its success in the smartphone market had given other domestic players and some MNCs like Samsung a cause for worry.

Micromax launched the first smartphone in this series, A100 Superfone Canvas, in August 2012. The phone embarked substantial sales in the market which was followed by the launch of A110 Canvas 2. The company's ambition to become India's leading smartphone maker gained momentum with the announcement of A116 Canvas HD just before the Samsung Galaxy Grand launch in the country.

The A116 Canvas HD smartphone which made its debut on Valentine's Day registered a record sales figure of 9000 units in less than 24 hours of its launch. The first lot was sold out within 15 minutes of its launch and the second batch of 300 units was also sold in the morning at 9 am within 15 minutes. The demand for the 5-inch smartphone had risen substantially and this eventually resulted in supply constraints. Even as the device made its way to some retail stores, it remained sold out in the market most of the time. Taking note of the rising demand, Micromax had raised the smartphone's price from ₹13,990 to ₹14,499.

The latest announcement from Micromax was made a day ahead of the Samsung Galaxy S4 launch in India. With the Gurgaon-based company working hard to oust Samsung's position in the Indian market, rivals are now getting increasingly concerned with Micromax deliberate moves.

Meanwhile, Micromax's next offering - Canvas A115 3D - is expected to make its debut next week.