After months of speculations, home grown smartphone major Micromax today (18 December) officially pulled the wraps off the much awaited CyanogenMod powered YU Yureka.
Micromax's new YU Yureka sports 5.5-inch HD IPS screen and ships with Cyanogen 11 OS, 64-bit class Snapdragon 615 series Octa-core SoC (System on Chip), Adreno 405 graphics engine, 13.0-megapixel main camera, 5.0-megapixel snapper on the front and 2,500 mAh battery.
Special mention:
Besides exceptional hardware, Micromax phone will also be the first device among all Android phones in the world to get custom CyanogenMod series Android 5.0 Lollipop OS. It will also get monthly OTA (Over-The-Air) updates there-after. The company has also promised that the warranty will not get void, even if the user roots (unlock) the phone.
Micromax YU Yureka India price and Availability:
Feature-rich Micromax YU Yureka pre-registration service will go live exclusively on Amazon India at 2:00 pm afternoon for an unbelievable, dirt-cheap price of just ₹8,999 (around $142/€116).
[It is most likely to emulate Xiaomi's flash-sale model]
Competition:
With a sub-9,000 price-tag, it won't be competing with anybody, and will instead pose a serious threat to newcomers and MNC brands like Xiaomi and Motorola. Most of the 64-bit class CPU based devices in the market are priced more than ₹25,000 in India.
We believe Micromax's new YU Yureka will certainly stir up a huge storm in the Indian smartphone market. With feature-rich Yureka, Micromax has got itself a potent arsenal to take on the market leader Samsung, which is just 4% ahead of the Indian company in terms of market share.
Key specifications of Micromax YU Yureka:
| Model | Micromax YU Yureka |
| Display | 5.5-inch HD (720x1280p) screen with 80-degree viewing angle;It is protected by Corning Gorilla Glass 3 shield and also has oleophobic coating to prevent finger-print smudgesPixel density: 267 ppi (pixels per inch) |
| OS | CyanogenMod Android 4.4.4 KitKat based CM11 series [ it is guaranteed to be the first smartphone to get custom Lollipop 5.0 OS among all Android phones] |
| Processor | 64-bit class Qualcomm Snapdragon 615 [MSM 8939] series Octa-core [Quad-core 1.7GHz ARM Cortex A53 + quad-core 1.0GHz A53] CPU |
| GPU | Adreno 405 |
| RAM | 2GB DDR3 |
| Storage | 32GB, expandable up to 32GB |
| Camera | Main: 13.0-megapixel camera with Sony Exmor RS sensor, Blue-lens architecture, 5-physical element lens, f/2.2 aperture, 75.4 degree wide-angle, full HD (1080p) resolution recording, LED flash
Front: 5.0-megapixel camera with 71-degree wide-angle lens |
| Battery | 2500 mAh (Lithium-Polymer)
4G-LTE: up to 11 hours; 3G: close to 13 hours; 2G:up to 15 hours; Music playback: almost 24 hours; Video playback: close ot 6 hours Gaming: up to 4 hours [Average usage details] Talk time: close to 8 hours Standby time: up to 210 hours |
| Network | 2G, 3G & 4G-LTE (Cat. 4): 150mbps/50mbps (Download/Upload speed) |
| Special mention | Warranty not void on Rooting, OTA (Over-The-Air) updates every month |
| Add-ons | Dual-SIM (micro) slots, Curved body design, Wi-Fi (802.11 b/g/n), Bluetooth v4.0, A-GPS, Micro-USB, FM-Radio, microSD card slot |
| Dimensions | 154.8 x 78.0 x 6.0-8.8 (width) mm |
| Colour | Moonstone Grey;
Accessory: hand-crafted leather cover (costs extra) |
| Price | ₹8,999/- (around $142/€116) |
[Image Credit: Micromax YU/Facebook]
