German luxury carmaker Mercedes-Benz launched a new variant of its flagship luxury model the S 400 in India Tuesday, March 29. Priced at Rs 1.31 crore (ex-showroom Hyderabad), the S 400, from the S-class range, was launched by Roland Folger, managing director and CEO, Mercedes Benz India. The company also announced the local production of the S 400 in India.

Powered by a 3-litre, V6 petrol engine that develops 333bhp of power and 480 Nm of peak torque, the S 400 comes with 7G-Tronic plus transmission. The S 400 flaunts large grille, LED headlamps and panoramic sunroof. Coming to the cabin of the new offering of Mercedes-Benz, the interior features the centre console, seats and door panels in leather and gets leather upholstery. It comes with 3D surround sound system with 24 speakers and ambient lighting with 7 different colour and 5 dimming level.

"Mercedes-Benz believes in introducing the latest products and variants in the market at regular intervals, to keep customer interest and curiosity intact in the brand. This strategy we firmly believe has contributed to our unmatched success in India. With the launch of the S 400, we further extend the S-Class model range and also bolster our strong presence in the prestigious S-Class segment. The S 400 symbolizes benchmark craftsmanship, affluence and grandeur. No other car stands for the Mercedes-Benz brand promise more than the S-Class," Folger said in a statement.

The features include individual entertainment systems in the rear, eight airbags, Electronic Stability Program (ESP), Dynamic cornering control system, Adaptive brake with Hold Function, Brake Assist, Hill Start Assist, 360 Degree Surround View Camera and an Active Park Assist.

[1 lakh = 100,000 | 1 crore = 10 million | 100 crore = 1 billion]