Mercedes-Benz opens new dealership in Vijayawada

Mercedes-Benz inaugurated a state-of-the-art luxury car dealership in Vijayawada, Andhra Pradesh, Monday, March 28. Established by Mahavir Motors, the new dealership in Vijayawada was inaugurated by Roland Folger, managing director and CEO, Mercedes-Benz India.

Located at NH5, Gudavalli, Mahavir Motors is spread across an area of 20,000 sq. ft. Created over a span of six months, Mahavir Motors Vijayawada has a capacity of servicing approximately 90 cars a month. The workshop will also undertake general repairs and maintenance work with the availability of Mercedes-Benz spares and accessories.

"Vijayawada is an established industrial city and is fast developing into an emerging market with a strong growth potential for luxury cars. The increasing customer base for Mercedes-Benz in Vijayawada reiterates our confidence in the market, resulting in the creation of a world-class luxury dealership like Mahavir Motors. It was important for Mercedes-Benz to expand its footprint in this important market and introduce the fascination of the Three Pointed Star to our potential customers and enthusiasts in Vijayawada. This is the first dealership that has been set up by our partner Mahavir Motors in Vijaywada, thus fortifying the brand's presence even further," said Roland Folger in a statement.

Mercedes-Benz, which currently has 83 outlets across 40 cities in India, will set up 10 new outlets this year. In 2016, the company has planned to launch 12 new products in the country and will launch the fourth offering of this year -- the S400, the petrol variant of the luxury flagship sedan S-Class March 29.

"With the inauguration of this 3S facility, we further fortify our market presence in Andhra Pradesh and we will continue our efforts to better our achievements and reach out to a newer customer base. Our association with an iconic brand like Mercedes-Benz has been very fruitful and one of immense success," said Yashwant Jhabakh, group chairman, Mahavir Motors.