Anthology films are quite common in the entertainment industry, and now, an anthology advertisement has caught the attention of the general public in Kerala.
The anthology advertisement was released by Mathrubhumi as a part of their centenary celebrations.
Mathrubhumi celebrates glorious 100 years
Founded in 1923, Mathrubhumi is one of the oldest newspapers in Kerala. With a rich tradition and legacy, the newspaper is continuing its journey as one of the most unbiased publications in Kerala.
Ensuring their commitment to society, the anthology advertisement is also made by aligning to their social responsibility.
The anthology advertisement narrates the journey of Mathrubhumi in these 100 years in the backdrop of major events that happened in Kerala. From the time of the freedom struggle to the evolution of the modern Kerala state, the advertisement captures the journey of the newspaper in the most beautiful manner.
The anthology advertisement has now grabbed the eyeballs of the netizens, and they are lauding Mathrubhumi for its social commitment, as it celebrates 100 years.
"Beautiful concept... Felt more like a tribute to Mathrubhumi than an ad film," commented a YouTube user.
"Heart touching concept," another user commented.
The concept of advertisement was conceived and created by Venugopal Ramachandran Nair of Maitri Advertisement Works. The script is penned by Ajesh Raman and was executed by six directors. The idea to make this advertisement as an anthology was first suggested by Raju Menon, Managing Director of Maitri.
Mathrubhumi: Since 1923
Mathrubhumi is the second most read newspaper in Kerala, next to Malayala Manorama. Founded by K. P. Kesava Menon, an active volunteer in the Indian freedom struggle against the British, the newspaper is widely considered as one of those publications that gave crucial contributions to India's freedom struggle.
The newspaper is now owned by MV Shreyams Kumar, a Kerala politician, who is also the son of former Lok Sabha member MP Veerendra Kumar.
