Maruti Suzuki, the country's largest car maker, has rolled out a special 'Onam' edition of its popular model Alto 800, to cash in on the Onam festival fervour in Kerala.

The 'Onam' limited edition Alto 800 will be available with 15 additional features, including reverse parking sensors, music system with speakers, power car charger, Onam graphics and decal, embroidered cushions and designer seat covers. The 'Onam' package of Alto 800 will be retailed at a discounted price of Rs 17,350.

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"Kerala is an important market for Maruti Suzuki and Alto 800 is the highest selling model for us in the region," PTI quoted Ram Suresh Akella, Commercial Business Head, Southern Region, Maruti Suzuki, as saying.

"We are happy to present 15 new features as part of the Onam accessories to the customers at a special price. We are confident that the Onam Limited Edition Alto 800 will delight customers," he added.

Earlier last week, Volkswagen also announced special offers on its Polo and New Vento cars for customers in Kerala, including a range of benefits and an assured gold coin on every booking.