"Baar Baar Dekho" apart from already being touted at 2016's most romantic movie, is also the most tracked movie for the unconventional promotional plans they come up with. Breaking the marketing template this film has more first times than ever. After releasing a song before the trailer, having never-seen-before round table conference of producers, they are now up to something new.
Having another trick up their sleeves, team "Baar Baar Dekho" has unleashed their "moments campaign." The team is releasing delightfully mesmerising stills of Sidharth Malhotra and Katrina Kaif everyday.
From a special photo shoot, Jai and Diya (Sid and Kat respectively) promise to freeze some magical love moments and give us a reason to smile and making us "Baar Baar Dekho" moments from our lives.
The pictures convey what the film is all about. In the directors words, "It is really about the small moments in life, and, if you don't pay attention, your life will pass you by and not much will be left."
Moments as a campaign has made the audience fall head over heels with the lead pair. The makers of "Baar Baar Dekho" would be releasing more such visuals, for the audience to have a dekho into the lives of Jai and Diya.
Social media is abuzz with "Baar Baar Dekho" and with the launch of their moments campaign , there seems to be crazy excitement. The "Baar Baar Dekho" music is already seen soaring chart numbers. Two good looking actors plus a union of the masterminds equals one interesting premise, this movie is a must watch.
"Baar Baar Dekho" is produced by Excel Entertainment and Dharma Productions and directed by debutante Nitya Mehra. The film is scheduled for a worldwide release on Sept.9, 2016.
