Mahindra & Mahindra Ltd (M&M), a part of the US $16.9 billion Mahindra Group, on Monday announced that it would soon launch a new small commercial vehicle, named 'Jeeto'.
A versatile new product, Jeeto is designed to cater to the varied needs of the small commercial load segment customers.
The brand name 'Jeeto' epitomises the vehicle's winning streak and its highly efficient performance for last mile distribution of goods, which shall enable its owners to prosper. Jeeto reflects Mahindra's core DNA of trust, confidence and ruggedness.
The vehicle will be manufactured at Mahindra's extended automotive manufacturing facility at Zaheerabad in Telengana.
"We are all set to create a new benchmark in the small commercial vehicle segment with Jeeto, which truly embodies the Mahindra Rise philosophy. It will enable our customers to enhance their earnings and help them progress in life," said Pravin Shah, President & Chief Executive (Automotive), M&M Ltd.
"Today Mahindra offers the widest range of commercial vehicles to cater to the varied needs of its customers and this has been possible due to the customer insights which we have worked upon. With the Jeeto we are planning to create a compelling new value proposition that will not only challenge the conventional but will also delight our customers," he said.
The company is also set to introduce the new generation m_Dura engine on Jeeto. An all new engine from the Mahindra stable, m_Dura is a direct injection (DI) diesel engine designed for refined performance and fuel efficiency.
