Mahindra Alturas G4; details on features, colors and Purple Club+ program revealed

Mahindra & Mahindra will launch the premium full-size SUV Alturas on November 24. The Alturas will go up against Toyota Fortuner and Ford Endeavour. Bookings are already open at Rs 50,000.

Mahindra & Mahindra confirmed the name for its upcoming premium SUV at the beginning of this month as the Alturas G4. Since then the utility vehicle specialist has been releasing little information about the Alturas G4 to create a buzz ahead of launch scheduled on November 24. In the latest update, the company sheds lights on the features the Alturas G4 will pack and also the colour options.

Mahindra & Mahindra confirms the Alturas G4 will be equipped with high tech and safety features including 8-way powered driver seat with memory profile, dual zone FATC, 9 airbags, 3D 360-degree around view camera, ventilated seats and active roll-over protection.

Exquisitely designed and crafted, the Alturas G4 offers luxury and exclusivity in its bold & imposing design, luxurious interiors & superior comfort, thrilling performance & off-road capability and unmatched safety.https://t.co/1EQMEQCE4v pic.twitter.com/NxWdVi3c1p
— AlturasG4 (@alturas_g4) November 16, 2018

After the launch, the Alturas G4 will hit dealership floors on November 26. The seven-seat SUV will be offered in five colour options - New Pearl White, Napoli Black, Lakeside Brown, Dsat Silver and Regal Blue.

The Alturas G4 would be exclusively offered through a separate high-end section within the existing Mahindra 'World of SUVs' dealerships. The company claims these outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive experience for customers.

Mahindra Alturas interior — Mahindra Alturas G4 interior

In addition, Mahindra will also introduce a new premium loyalty program, called Purple Club+. The Purple Club+ program will be a first-in-category loyalty program that would enable customers to earn and redeem points based on engagements with the brand.

Mahindra & Mahindra is yet to officially release the details of the engine. The Alturas G4 is expected to draw power from a 2.2-litre, four-cylinder, turbo-diesel engine, capable to produce 180hp and 450Nm of peak torque. The mill is likely to come mated to a seven-speed torque converter automatic transmission while manual transmission option will not be offered.

The Alturas G4 will go up against Toyota Fortuner and Ford Endeavour and hence prices are expected to hover around Rs 30 lakh. Mahindra has already started accepting bookings for Rs 50,000.