LG Electronics has announced the launch of a new High Dynamic Range (HDR) streaming service for its OLED 4K TVs. The Web OS driven OLED 4K TVs bundles the Amazon Video app, which will deliver HDR content on LG OLED 4K TVs, offering the highest picture quality and most comfortable HDR viewing experience in the market.

The service begins on Thursday with popular and award-winning Amazon Original Series "Transparent" and "Mozart in the Jungle" as well as the pilot episode of upcoming comedy series "Red Oaks".

The shows are available to stream on HDR on LG's latest OLED 4K Ultra HD TVs, including the just-announced EF9500 Flat OLED 4K TV series, some EG9600 and EG9200 models and the Curved OLED 4K TV series.

The EF9500 series comes with full HDR capability built in, allowing consumers to play back HDR content from both streaming content partners and external source devices. LG's EG9600 series received a firmware update so consumers can stream content from current and future providers.

"By partnering with Amazon to deliver HDR content on LG's OLED TV, we are confident we can deliver the best viewing experience available on a TV today for HDR content," said Lee In-kyu, senior vice president and head of the TV and monitor division at LG's Home Entertainment Company. 

LG's webOS Smart TV platform is designed to make finding and switching between content options ― including broadcast TV, streaming services and external devices ― intuitive and fast. webOS features simple switching to let viewers quickly shift to any content of their choice and makes it simple to discover new sources of entertainment from 4K partners 1 such as Amazon Video, Netflix™, YouTube™, DIRECTV and many more Full HD options.2

LG's 2015 OLED 4K TVs offers intense detail of 4K Ultra HD quality and the superior contrast and rich, accurate color that OLED provides, displaying the ultimate in picture quality.

 For impressive sound, LG's 2015 OLED 4K TVs feature premium built-in speaker systems designed by harman/kardon to deliver a completely captivating audio and video experience.

Amazon streaming HDR content will be available this month on LG OLED 4K Ultra HD TVs in the US, UK, Germany and Austria and will soon be available in other countries too.

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