Justin Bieber's Love for Selena Gomez is a publicity stunt, Kendall Jenner speculates

Reality show star Kendall Jenner informed Selena Gomez that her infamous relationship with Justin Bieber was just for the cameras and the baby singer never had any true romantic feelings for "The Heart Wants What It Wants" singer.

"Kendall couldn't care less about Selena and is telling all their mutual friends that Justin never loved her and she wants the word to get back to Selena," OK Magazine quoted a source close to "Keeping Up With The Kardashian" star.

The television personality even informed the Disney star that her relationship with the Canadian singer was "all a publicity arrangement, which is why she doesn't think she split them up."

Jenner has denied rumours of a relationship with Gomez's on and off boyfriend. Recently, the model said, "He's a longtime friend of our family. Everybody loves to assume things, but no."

However, Jenner's advice to Gomez comes at a time when the "Come & Get It" singer is passing through an emotional roller coaster.

The singer's recent single , "The Heart Wants What It Wants", seems to reflect her feelings for Bieber and she has been emotional about it. Recently, Gomez burst into tears while performing her song at the American Music Awards (AMA) 2014.

This is not the first time Jenner has tried to help Gomez get overt her feelings for Bieber. Earlier this month, the reality show star posted some advice for the Disney star on her Instagram. "don't cry over boys. do some squats and make them cry wishin they still had dat a**", she wrote.

However, it remains to be seen whether the 19-year-old model's advice will ever calm "The Heart Wants What It Wants" singer or not.