'Jab Tak Hai Jaan' movie poster
'Jab Tak Hai Jaan' movie posterReuters

It's a clash of titans this Diwali with Shahrukh Khan's "Jab Tak Hai Jaan" and Ajay Devgn's "Son of Sardaar" both releasing on the same day at the box office.

Ajay Devgn is leaving no stone unturned for his upcoming movie "Son of Sardaar" directed by Ashwini Dhir.

After the death of Yash Chopra, many were expecting that Ajay might delay the release of "Son of Sardaar" for Yashji's last film as a mark of respect, but instead the actor filed a complaint with the Competition Commission about how YRF adopted unfair means of promoting "Jab Tak Hai Jaan".

A legal notice was filed three days before Yash Chopra's sad demise. It was served to YRF on Oct 31, according to The Times of India (TOI).

"ADF was forced to take legal recourse because of monopolistic practices of YRF. Before the release of Ek Tha Tiger, in August 2012, YRF had reportedly used their dominant position in the market to enter into an arrangement with the exhibitors saying that they will give them Ek Tha Tiger only if the exhibitors agreed to reportedly give their Diwali release prominence over others," TOI quoted a source as saying.

A YRF spokesperson denied the report saying they haven't received any notice from the Commission. Devgn claimed that Yash Raj Films was using their dominant position in the market and had come in talks with theatre owners that "Ek Tha Tiger" and "Jab Tak Hai Jaan" would be made available to them as a package.

However, YRF rubbished all the claims and said that "exhibitors were happy to play out Yashji's movie considering their long standing and emotional relationship with the banner and that a Yash Chopra/ Shah Rukh Khan movie, coming after a gap of eight long years, did not need any coercion for contractual screening," according to TOI.

With each passing day the war between Devgn and YRF is taking new turn. But in the end its the audiences who will decide whether it's Shahrukh or Devgn who will rule the box office in Diwali. 

Also Read:'Jab Tak Hai Jaan' Vs. 'Son of Sardaar': Shah Rukh Khan Reacts to Tussle