The Board of Control for Cricket in India (BCCI) is holding the e-auction for the next five years of media rights for the Indian Premier League (IPL) (2023-27). On June 12, the first-ever media rights e-auction for the IPL began. The process was expected to take time, and the eventual bidders' names were thought not to be revealed for several days. However, it seems like things will be much clearer on the third day on June 14.
The IPL TV and digital rights were sold for ₹44,075 crores on Day 2 of the auction. Despite the fact that the names of the bid-winners have not been officially confirmed, media reports imply that Sony secured TV rights for ₹23,575 crores and Viacom18 won digital rights for ₹20,500 crores. While most media reports claimed that Sony had secured the TV rights, some reported that it was Star that had won the bid for the same.
At the moment, everything seems to be in a speculative stage. Today, the BCCI is expected to reveal the names of the bid-winners for TV and digital rights. The IPL TV and digital rights were sold for ₹44,075 crores on Day 2 of the auction. Despite the fact that the names of the bid-winners have not been officially confirmed, media reports imply that Sony secured TV rights for ₹23,575 crores and Viacom18 won digital rights for ₹20,500 crores.
While most media reports claimed that Sony had secured the TV rights, some reported that it was Star that had won the bid for the same. At the moment, everything seems to be in a speculative stage. Today, the BCCI is expected to reveal the names of the bid-winners for TV and digital rights. The Indian broadcast rights for each match were sold for 57.5 crores, while the internet rights were sold for 50 crores for each match. Each match is worth 107.5 crores in TV and internet rights.
On June 13, the bidding for non-exclusive rights and foreign broadcasting rights began. The bidding procedure, as expected, proved to be extended and would continue on June 14. ANI sources reported that the non-exclusive rights proposal is worth ₹17 crores for each game. The BCCI previously established the basic price at Rs. 16 crore. With an entire day in hand, the winners may well be decided today itself for the said categories. In 2017, Star paid the BCCI ₹16,347 crores. The BCCI was expected to earn at least twice as much money this season because the base price of IPL media rights is 32,890 crore. Now that TV and digital rights have been auctioned for 44,075 crores, the BCCI is on course to collect significantly more than 50,000 crores (almost three times what Star paid in 2017).
