India International Trade Fair 2021 to be held from November 14-27 at Pragati Maidan, key features

This year, the annual magnum opus of India Trade Promotion Organisation (ITPO), the 40th edition of India International Trade Fair(IITF)will manifest its theme "Atmanirbhar Bharat" with a focus on economy, export potential, infrastructure supply chain, demand andvibrant demography.

The event is organised as integral part of " AzadiKaAmritMahotsava"- commemorating the 75th year celebration of India's Independence in newly built halls of International Exhibition-cum-Convention Centre (IECC) as well as in the existing halls at Pragati Maidan, New Delhi from November 14 to 27,2021. The fair will be organised as per the preventive measures to contain spread of the pandemic.

The fair also manifests undying spirit of business fraternity who faced tremendous challenges due to the pandemic. Significantly, the theme reflecting their determinationto showcase excellence of brands and create a new opportunity for growth and attain self-reliance in sectors like agriculture, micro, small & medium enterprises (MSME), power, tourism, among others.

IITF with B2B and B2C components is one of the largest integrated trade fairs in South- Asian region. The format of IITF has business; social, cultural and educational dimensions that are weaved together where visitors and exhibitors, media persons, marketing professional, social activists and NGOs converge to explore their objectives.

Domestic as well as overseas buyers source their needs. A number of Government organisations and departments use this platform to spread awareness about their programmes and policies among the public. As such, almost all States and Union Territories of India participate in this mega event, which depicts the picture of 'Mini-Bharat'.

Apart from trade and industry related conference and seminars, the fair offers branding opportunity on large LED screens installed at strategic locations in fair premises. Branding sites available at specific locations inside Pragati Maidan on payment basis . Besides, other major attractions and promotional facilities include: Mobile application, investment and joint-venture opportunities, transfer of technology option, start ups and SMEs cultural and State Day celebrations.

Hall-Wise Product Profile at IITF 2021

Extensive arrangements are being made to make the fair convenient for participants and visitors. These include: Protocol facility, media centre & International business lounge, wheelchairs for specially-abled persons (Divyang), sale of entry tickets at selected metro stations, Bank and ATMs, fire service station, ambulance & first-aid facilities, food outlets & States' Cuisines, limited parking for participants/exhibitors is available this year.

It will be free entry on all days of the fair to Senior Citizens/specially-abled persons from any gate on production of valid government ID stating date of birth. Persons accompanying will have to purchase entry tickets.