iberry Auxus Nuclea N1 Launched for ₹15,990; Will Quad-Core Smartphone Trump Micromax Canvas 4 Sales?

Hong Kong-based electronics manufacturer iBerry entered into a quad-core battle with its first smartphone christened Auxus Nuclea N1 in India with a price tag of ₹15,990.

The iBerry Auxus Nuclea N1 smartphone has been priced at ₹ 18,000 but will be available for ₹15,990 as an introductory offer. The device will be up for pre-orders starting 13 July for ten days. It boasts of a 5-inch display and uses OGS (One Glass Solution) which gives it a slimmer look. It is powered by MT6589T Quad core Turbo 1.5GHz processor along with PowerVR SGX 544MP GPU. The phone comes with full HD display which would provide users a great gaming experience.

"The pre-booking goes live on our Website www.iberry.asia as well as on online portal ebay.in," the company said in the press release.

"Typically, Auxus Nuclea N1 comes bundled with four colour variants in the box, which means users can choose the colour panel they want to use on a given day on the basis of the occasion and costume," the company added.

In terms of the image snapper, the smartphone comes with a 13-megapixel rear-facing camera with auto-focus and an 8-megapixel camera on the front. The phone is backed by a battery of 2800 mAh. The device comes with features like gesture control, voice unlock and magnetic sensors.

The specifications offered by the iBerry on its new smartphone clearly pose a challenge for the newly launched Micromax Canvas 4. By offering the same kind of high-end features on its new smartphone, the Hong Kong company has announced its arrival to the Indian market aggressively.